How we use your personal information
We collect and use any personal information that you provide us through different means, such as online and paper interactions or forms, telephone, email, fax, or face-to-face contact, or when you visit our website (which logs your internet protocol (IP) address). As the controller of this information, we determine how we manage it:
- for the purpose for which you provided the information, e.g., services we have provided in relation to fire and rescue services, police and crime, public service reform, productivity and skills related programmes, housing & regeneration, health and wellbeing or the environment and waste management;
- to communicate with you, provide services and information appropriate to your needs;
- to monitor our performance in providing services to you, to gather statistical information to allow us to plan future provision of services to you and to obtain your opinion about our services;
- to meet various legal or contractual requirements;
- for the prevention and/or detection of crime;
- to process financial transactions including grants, payments and benefits directly involving us or where we are acting on behalf of other government bodies such as the Department for Work and Pensions
- to enforce the law in areas such as licensing, planning enforcement, trading standards and food safety including regulatory duties.
- in the event of civil disasters or emergencies
- where it is permitted under the Data Protection Act 2018 / UK GDPR, for example, to comply with legal obligations, or for us to seek legal advice or undertake legal proceedings;
- for marketing purposes to keep you updated on the latest news and services;
- for home or commercial fire safety assessments
- for accident investigation and road safety
- to ensure the health and safety of our staff and members of the public using our services;
- to manage all types of consultation including online forms
- to manage all types of complaints and feedback
- to manage all types of survey including online forms
- for job applications and employee information
- for general processing where you have given your consent for us to do so;
- to improve the experience of visitors to our websites including manage your online and marketing preferences.
We also collect information via CCTV. CCTV helps us to protect our properties, vehicles and premises, to provide a safer environment for people who work at and visit these locations including preventing and investigating crime. For these reasons, the information processed may include:
- visual images or recordings including people’s faces
- personal appearance, and behaviours.
- information may be about employees,
- customers and clients, going about their daily business
- offenders and suspected offenders, who access the offices without authorisation
- members of the public and those inside, entering or in the immediate vicinity of the area under surveillance.
We use also use your information for research purposes to produce statistical information that helps us to prioritise activities, target and plan the provision of services. We ensure that your identity is not revealed where possible when we use your information in this way, it will be specifically to:
- maintain our own accounts and records
- support and manage our employees
- manage our property
- enable licensing and regulatory activities
- provide services required by us as a public service
- prevent crime and prosecute offenders including the use of CCTV
- administer any corporate activities we are required to carry out as a data controller and as a public authority
- undertake research
- provide commercial and non-commercial activities that we undertake as a public body
- support internal financial and corporate functions
- manage archived records for historical and research reasons
- undertake data matching for local and national fraud initiatives
- improve public health
- assist in disputes or potential cases of malpractice
- investigate complaints
We may also use your information to help to target some of our services and let you know what information or activities may be available to help you. This may include:
- promoting the services we provide
- marketing, for instance related to our local tourism
- carrying out health and public awareness campaigns
- providing leisure and cultural services
- local fraud initiative
- national fraud initiative
- carrying out surveys
When communicating to you electronically we will abide by the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).