This will oversee the development and delivery of an ambitious, over-arching strategy for Culture, Arts and Leisure, which will play a pivotal role in delivering a range of Greater Manchester Strategy priorities. 

This will focus on:

  • The articulation of Greater Manchester's distinctive cultural voice and ambition, building on our reputation for cultural innovation, boosting our economy and giving Greater Manchester profile on the national and international stage
  • Enriching the lives of Greater Manchester residents by enhancing, promoting and opening up to all, our cultural offer
  • Supporting residents to improve health and well-being through a stronger and more responsive cultural offer
To achieve our ambitions, by April 2020, Greater Manchester will have:
  • Increased the value and scale of Greater Manchester's visitor economy
  • Implemented the GM Cultural Investment programme and Great Places project to substantially increase cultural engagement.
By October 2018, Greater Manchester will have:
  • Delivered a quality tourism offer, including the development of new products, to remain competitive and continue delivery of innovative targeted national and international campaigns
  • Developed and began delivery of a marketing plan which sets out the delivery actions and performance measures
  • Developed a Greater Manchester Cultural Strategy 
  • Town of culture programme developed
  • Established a Greater Manchester Culture Partnership

United We Stream – Solidarity Fund Application

United We Stream (link opens in a new tab) is a fund set up by Greater Manchester’s Night Time Economy Adviser, Sacha Lord, and the GMCA Culture team. The fund is to provide seed funding to help people and organisations in Greater Manchester’s cultural and night time industries to adapt and innovate, under the challenging circumstances posed by the Covid-19 pandemic. Applicants will be asked how United We Stream funding could help them or their business to adapt to social distancing and lockdown measures related to COVID-19.

To be eligible, you must:

  • Be a Greater Manchester-based individual or freelancer working in the cultural or night time economy sector


  • Be applying on behalf of a Greater Manchester-based venue, bar, restaurant or cultural organisation.

We are pausing applications to the United We Stream Solidarity Fund for a time while we work through the remaining applications we have received. Thank you for your continued support and we hope to be back soon.

Creative Care Kits being delivered to young people

The Creative Care Kits initiative is led by GMCA and from June 1, 2020, will see 22,000 Creative Care kits distributed to young people who are not online, and so may be feeling more isolated and lonely during this difficult time.

Each kit contains 36 pages of activities, hints and tips on protecting your mental wellbeing and a set of art materials. As well as giving young people something to do, the kits will help create a sense of connection at a time when they are not able to rely on face-to-face interactions.

Front cover of Creative Care Kit. Text reads: Creative Care Kit Keep Well with Creativity. 3 cartoon drawings of people writing, watering plants and meditating
Front cover of Creative Care Kit

The project has been made possible through a unique collaboration of more than 25 organisations including Contact, Unity Radio, Castlefield Gallery, Gallery Oldham, Bolton Octagon, Venture Arts, the Turnpike Gallery, The Lowry, Touchstones and 42nd Street, who have worked together to create the kits.

Culture Steering Group

The great and good of the local and national cultural sector are being brought together to form the Greater Manchester Culture Steering Group who will guide work being done to help support and help the culture, arts and heritage sectors across Greater Manchester. 

More information on the steering group and who is a member.

Culture and Social Impact Fund / Greater Manchester Culture Fund

The Culture and Social Impact Fund will provide funding to properly constituted, not for profit, voluntary organisations, who are committed to providing excellent cultural experiences or work that has significant social impact across the ten boroughs in Greater Manchester.

Greater Manchester Night-Time Economy Adviser

Warehouse Project and Parklife founder Sacha Lord has been unveiled as Greater Manchester’s first-ever night-time economy adviser.

Appointed by Mayor Andy Burnham, Sacha will champion Greater Manchester’s thriving nightlife and set out bold plans to ensure people on a night out can have a safe and enjoyable time. 

The Night Time Economy blueprint for our city-region was outlined and discussed at the meeting of the Combined Authority on Friday, July 26. 

Greater Manchester Night Time Economy Blueprint (pdf)

Greater Manchester Music Review

Working alongside UK Music and a panel of experts, Mayor of Greater Manchester Andy Burnham has set up a Greater Manchester music review to see how the city-region’s thriving scene can be nurtured, encouraged and refreshed. The review will look into Greater Manchester’s musical strengths, as well as where the music scene can be improved, ensuring that artists are supported to develop sustainable careers where everyone can access music in a safe and inclusive way.

Read more about the Greater Manchester Music Review, including the recommendations report working with UK Music

A green-city region and a high quality culture and leisure offer for all

Linking in with the ambitions of the green-city region, Greater Manchester will offer a vibrant, stimulating environment for people to live, work, study and play, supported by a world-class cultural and leisure offer. 

Greater Manchester Moving

Mayor of Greater Manchester, Andy Burnham has endorsed the four-year plan to get Greater Manchester Moving. He has committed his leadership to the ambitious plan, as part of a collaborative approach with Greater Manchester Combined Authority, Greater Manchester Health and Social Care Partnership and Sport England.


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