Story so far

2016 

• Greater Manchester Combined Authority signed Memorandum of Agreement with the Centre for Ageing Better, with an initial goal to help many more people aged 50 and over stay in work and get into work

2017

• Andy Burnham’s Mayoral Manifesto pledged to make Greater Manchester ’the best place to grow older’

• The first Greater Manchester Ageing Conference

• Published The Future of Ageing in GM, to explore the changing demography and social condition of ageing

• Launched ‘Developing a Strategy for Age-Friendly Greater Manchester’ exploring policy and creating a strategy for Greater Manchester to become the first age-friendly city region in the UK

• Launched ‘Some Things Can’t Be Confined to a Box’ age-friendly culture in Greater Manchester

• Launched 'Take a seat' across Greater Manchester

• Launch of £10M Ambition for Ageing programme aimed at creating more age-friendly places in Greater Manchester

2018

• Greater Manchester's age-friendly strategy 2017 – 2020 launched

• Mayor launches age-friendly challenge

• Strategic partnership launched with Centre for Ageing Better

• The Greater Manchester Local Industrial Strategy (LIS): Progress Statement published with significant focus on an Ageing Society

• Contributed to super-ageing event in Tokyo

• Publication with Centre for Ageing Better of Rightsizing: Reframing the housing offer for older people, with Manchester School of Architecture

2019

• Doing Ageing Differently - Greater Manchester Age Friendly Conference

• Mayor Andy Burnham officially recognised thirty-two neighbourhoods across Greater Manchester as being age-friendly and issued a new challenge to businesses

• Published first Ageing Hub Digest

• Greater Manchester Reform Board agrees to deliver Ageing in Place Programme

• Launch of the Pride in Ageing programme at LGBT Foundation

• Secured £250k for new sector support body for the creative ageing field with national partners

• Trip to Helsinki with Mayor Andy Burnham for the Inaugural Global Silver Economy Forum

2020

• 53 neighbourhoods, across all 10 boroughs of Greater Manchester, have been recognised as age-friendly

• Launch of Advantage GM: Unlocking the longevity economy for Greater Manchester

• GMCA, Centre for Ageing Better and DWP announce pilot scheme for Employment Support for over-50s in Greater Manchester

• Responding to Covid-19

• Published our Keeping Well at Home booklet (pdf)

• Distributed 70 thousand copies of the Keeping Well at Home booklet across Greater Manchester

• Greater Manchester's Keeping Well at Home booklet recognised by World Health Organization as case study

• Launched Keeping Well this Winter Campaign

• Shortlisted for UK Research and Innovation's (UKRI) national Health Ageing Challenge fund

• Distributed 16,000 copies of our Creative Care Kits for older adults

• Launched the Valuable Not Vulnerable campaign

2021

• Launched the first phase of the Pension Top Up campaign, which encouraged greater take up of entitlements and benefits for older GM residents and generated at least £3 million of additional income.

• Lead Greater Manchester’s International Day of Older Persons campaign, within the theme of ‘Older and Greener’.

• Supported the launch of the 'Greater Manchester Falls Prevention: Delivering Integration and Reconditioning'.This report focuses on the prevention of falls and enablement of reconditioning for GM residents who have been affected by the pandemic

• Helped to deliver the award-winning report COVID-19 and Social Exclusion: Experiences of older people living in areas of multiple deprivation.

• Published the Framework for Creating Age-Friendly Homes in Greater Manchester, which seeks to achieve a permanent cultural shift in thinking around housing in later life.

• With partners launched CADA, the national development agency for creative ageing.

• Helped to publish the Over 50s and Active Travel report, which considered opportunities to increase levels of participation in active travel among people in mid and later life, in order to increase physical activity levels.

2022

• Published Doing Digital in Later Life, an evidence-based practical guide for those working to get more older people online.

• Launched a broader phase of the Pension Top Up campaign to reach a larger number of older people.

• Helped to establish the Greater Manchester Older People’s Equality Panel to advise, support and challenge Greater Manchester’s political leaders and policy makers to tackle the discrimination and disadvantage that cause injustice and inequality in society.

• Co-produced Becoming an age-friendly employer in Greater Manchester: A toolkit, which helps businesses reap the benefits of a thriving and age-diverse workforce.

• Partnered in a project which developed effective approaches to providing employment support for over-50s.