Communications Campaign Packs and Toolkits
On this page you'll find useful kits, toolkits and resources for promoting our various campaigns and initiatives.
For more information, please email CommsAndEngagement@greatermanchester-ca.gov.uk
Get Online Greater Manchester
Updated: 22/03/2024
Published: 17/05/2022
Developed to help promote Get Online Greater Manchester - helping residents, and professionals supporting residents with access to local, regional and national support to get online. Get Online GM brings together the support available for residents to get online from across all ten Greater Manchester Local Authority Area's and across the UK, into one place to help you find the right support.
Download the Get Online Greater Manchester communications toolkit (Zip folder, 30 KB)
Feel The Benefit
Published: 22/02/2024
Inefficient heating and heat loss from poorly insulated homes has a big impact on the environment, contributing significantly to the UKs carbon emissions. Through the Feel the Benefit campaign, Greater Manchester Combined Authority and its partners are joining forces to help residents understand what improvements their homes might need, as well as identifying if they qualify for free or discounted upgrades.
This toolkit includes messages, graphics and resources to help promote Feel the Benefit via social media and other channels.
Download the Feel the Benefit campaign communications toolkit (Zip folder, 21.6MB)
Greater Manchester Refill Destination
Published: 13/02/2024
GMCA is working in partnership with not-for-profit organisation City to Sea to promote refill across the city-region. As part of this, Greater Manchester has been designated as an official Refill Destination, meaning businesses and public buildings across the city-region are opening their doors to allow residents to fill up re-useable water bottles for free. The Combined Authority will also be encouraging others to reduce single-use plastics in Greater Manchester by increasing awareness of refill and encouraging businesses to sign up as refill stations themselves.
This toolkit includes messages and graphics to help promote refill via social media and other channels.
Download the Greater Manchester Refill Destination communications toolkit (Zip folder, 12.6MB)
Pension Credit
Published: 02/02/2024
Thousands of older people across Greater Manchester are missing out on life-changing amounts of additional income. By encouraging and helping older residents to access the millions of pounds that go unclaimed in Pension Credit, there is an opportunity to put more money into people’s pockets.
The Greater Manchester Ageing Hub are encouraging older people – or their loved ones or friends – to check they are getting all that they are entitled to. The updated toolkit also provides the most recent estimates for the amount of Pension Credit going unclaimed in all 10 boroughs of Greater Manchester.
Download the Pension Credit communications toolkit (Zip folder, 8.23MB)
Download the Pension Credit borough breakdown presentations (Zip folder, 19.9MB)
Winterwise
Published: 04/12/2023
As residents across Greater Manchester face another tough winter, the Greater Manchester Ageing Hub is, for the second year running, sharing practical information to support people in later life across the city-region.
This year, the Ageing Hub is continuing to promote the Independent Age Winterwise guide, a free printed resource full of cost-of-living and wellbeing information around three themes: ‘Stay warm’, ‘Stay safe’ and ‘Stay well’. The updated Winterwise guide is also new messaging on managing your finances and encouraging take-up of later life benefits and entitlements.
Download the Winterwise communications toolkit (Zip folder, 36MB)
Greater Manchester Cyber Strategy 2023-2028
Updated 27/11/2023
Greater Manchester is taking its position as an internationally recognised centre of digital innovation, research and practice. We are establishing Greater Manchester as UK and European centre for cyber and digital ethics, trust and security.
The new Greater Manchester Cyber Strategy 2022-26 sets out our vision to be: “A world leading responsible cyber ecosystem that is driven by inclusivity and diversity for the safety, security and prosperity of Greater Manchester and the UK.”
Download the Greater Manchester Cyber Strategy 2023-2028 communication toolkit (zipped folder, 2.79MB)
Cost of living
Updated 22/11/2023
The cost of living is increasingly impacting residents across Greater Manchester and worsening mental health as a result. Using the themes of food, bills, childcare, getting online and mental health itself, this toolkit focusses on the mental health impact of cost of living to encourage people to seek advice and support.
This toolkit is to support partners sharing messages to promote cost of living support via social media imagery and copy.
Cost of living mental health toolkit Facebook and X sizes (Zip folder)
Cost of living mental health toolkit Instagram sizes (Zip folder)
International Day of Older Persons (IDOP) 2023
Published 29/09/23
International Day of Older Persons takes place annually on 1 October and provides an opportunity for communities around the world to come together, support older people and raise awareness about the challenges ageing populations face.
This year we are celebrating the importance of place and neighbourhoods in ageing well. Research has found that individuals aged 75 and over spend at least 80 per cent of their time in their homes or the surrounding area.
Download the IDOP 2023 communication toolkit (5.8MB)
Digitober 2023
Published 06/09/23
Digitober takes place throughout October and is a month that will celebrate and showcase the amazing work of Greater Manchester’s digital sector.
Download the Digitober communication toolkit (Zip folder, 764KB)
Greater Manchester Digital Blueprint 2023-26
Published 09/06/23
This toolkit can help anyone wanting to share the recently launched Greater Manchester Digital Blueprint.
Download the Greater Manchester Digital Blueprint communication toolkit (Zip folder, 8.06MB)
Social Impact Report 2022: fixing the digital divide
Published: 23/03/23
This communications toolkit has been developed to support partners who wish to share and promote the Social Impact Report 2022 produced by the Greater Manchester Combined Authority to demonstrate that co-production is the catalyst for multiple programmes and initiatives to help tackle digital exclusion across the city-region.
Download the Social Impact Report 2022 toolkit (Zip folder 5.3MB)
Doing Digital In Later Life- Communications Toolkit 2022
Published: 17/05/22
Updated: 15/03/23
This communications toolkit has been developed to promote the new Doing Digital In Later Life guide which has been produced by the Greater Manchester Combined Authority and Good Things Foundation to support more people to get online and benefit from doing digital in later life.
This new guide has been designed for anyone from relatives and friends to carers and front-line workers to help them get started and support someone they know to do digital in later life. The guide includes helpful tips and guidance on how you can support someone to get online in later life. This guide has been produced as an outcome of the Mayor of Greater Manchester’s manifesto commitment to equip all under 25’s, over 75s and disabled people to with the skills, connectivity, and technology to get online. This guide is one of the ways Greater Manchester is working to support more residents over the age of 75 to participate digitally.
We would appreciate your support promoting the new guide across your channels to help us reach as many people as possible.
Doing Digital In Later Life toolkit (Zip folder, 11.8MB)
Information Strategy Delivery Workshops
Published 06/02/2023
We have conducted a consultation on what actions people think should be taken to implement the Greater Manchester #InformationStrategy which has outlined over 160 actions. The next step is to run a series of workshops to help us to identify what actions should be taken, and which of those actions are most important.
This toolkit is to support partners wishing to share and promote the workshops. Please find below links to access the social media toolkit with suggested posts and along with downloadable social media assets.
If you have any questions about the campaign, please email Sammy Alloway on sammy.alloway@greatermanchester-ca.gov.uk
Information Strategy Delivery Workshops Toolkit (392 KB)
Social Media Assets WeTransfer link (external website)
Social Media Assets Downloadable Zip folder (595 KB)
#IsThisOK?
Published: 19/12/2022
#IsThisOK? is a public engagement campaign to tackle gender-based violence. The current phase is aimed at young men and boys and calls on them to discuss why the types of gender-based violence that commonly occurs in public - such as sexual harassment and unwanted comments - is not OK. The campaign shows that seemingly small, everyday actions can make a real difference for women and girls.
This toolkit is to support partners wishing to share and promote the campaign and it's messages. Please find below links to access the social media toolkit with suggested posts - including stats from the campaign's research - along with social media assets and links to downloadable out-of-home assets.
If you have any questions about the campaign, please email Bob Ward on bob.ward@greatermanchester-ca.gov.uk
#IsThisOK? relaunch social media toolkit (Zip folder, 28,680 KB)
Downloadable social media and out-of-home assets (external website)
#IsThisOK? campaign website (external website)
Winterwise
Published: 21/11/2022
As the costs of energy, food and other bills continue to rise, the coming months are expected to be difficult for many older residents across Greater Manchester.
The Greater Manchester Ageing Hub has partnered with national older person’s charity Independent Age to run a new campaign to launch Winterwise, a new guide to keeping well during the winter period.
More than 325,000 printed guides are being distributed across Greater Manchester by key partners including local councils and emergency services.
This toolkit is to support partners sharing messages to promote the campaign which includes a communications & engagement plan, and social media assets.
Winterwise toolkit (Zip folder)
Odds Are: They Win
Published: 28/10/2022
Odds Are: They Win is an anti-gambling harms campaign, not an anti-gambling campaign. The purpose of this campaign is to raise awareness of the harms linked to gambling. We want to highlight some of the tactics used by the gambling industry and to make people aware of the risks they face when they gamble.
This toolkit is to support partners sharing messages to promote the campaign and includes social media copy, social media tiles and animations, and wording for newsletters and intranets.
If you have any queries about this campaign please email ellie.caddick@greatermanchester-ca.gov.uk.
Odds Are: They Win toolkit (Zip folder)
Foundational Economy Innovation Fund
Published: 26/10/2022
Greater Manchester Combined Authority (GMCA)’s new Foundational Economy Innovation Fund will provide grants for businesses and organisations Greater Manchester’s foundational or everyday economy to trial innovative new ideas and improve ways of working.
This toolkit is to support partners sharing messages to promote the fund and includes a social media plan and social media assets.
Stakeholder toolkit (PDF, 1.27MB)
Social media - concept 1 video (Zip folder, 20.9MB)
Social media - additional concept video (Zip folder, 35.9MB)
Social media - concept 3 videos (Zip folder, 2.56MB)
Accessibility for the videos - .srt files (Zip folder, 2.22KB)
GM One Network
Published: 12/10/22
Greater Manchester One Network (GM One Network) – a single network infrastructure across several public sector organisations which will make network services more efficient, secure and flexible.
This toolkit is to support stakeholders to share messaging and position any localised communication. The partnership currently includes Stockport, Oldham, Rochdale and Bury Councils; Transport for Greater Manchester (TfGM) and Greater Manchester Fire and Rescue (GMFRS).
GM One Network toolkit (Zip folder, 5.48mb)
Your Home, Better
Published: 06/12/2022
Your Home, Better is an independent service delivered by retrofit experts, providing advice, planning and delivery to help reduce the costs of your bills as well as carbon emissions associated with home energy and heating.
Experts can deliver a ‘whole house’ assessment of homes and provide homeowners with a bespoke plan – giving them information about how their home’s energy performance can be upgraded, what needs to be done and in what order. Your Home, Better does not offer grants or funding, but can identify sources that could help towards the costs of home energy projects.
This toolkit is to support partners sharing messages to promote the campaign and includes a social media plan, social media assets and additional materials from partners.
Your Home, Better toolkit (Zip folder)
International Day of Older Persons (IDOP) 2022
Published: 28/09/2022
On 1 October, Greater Manchester will be marking International Day of Older Persons (IDOP) and running a social media campaign with the theme of ‘She Will Be Heard - celebrating older women's resilience and contributions’.
The campaign is being coordinated by the Greater Manchester Ageing Hub at the Greater Manchester Combined Authority in partnership with local councils, Greater Manchester Older People's Network, Transport for Greater Manchester, Greater Manchester Housing Providers, Greater Sport, partner universities, older people's groups and the voluntary and community sector.
This toolkit is to support partners sharing messages to promote the campaign and includes a social media plan, social media assets and additional materials from partners.
IDOP 2022 social media toolkit (Zip folder)
Digital inclusion pilot for social housing residents
Published: 27/09/2022
Communication toolkit for those involved in the digital inclusion pilot for social housing residents.
Digital inclusion pilot for social housing residents (Zip folder)
Digitober Toolkit 2022
Published: 28/09/2022
This communication toolkit has been produced to help partners encourage uptake and get involved in Digitober 2022. Digitober is a month that celebrates and showcase the amazing work of Greater Manchester’s digital sector.
Greater Manchester Digitober Toolkit 2022 (Zip folder)
Greater Manchester Databank
Published: 17/07/2022
This communication pack has been produced to help partners encourage uptake of the Greater Manchester Databank (GM Databank). The Greater Manchester Databank will help support residents on low incomes from becoming at further disadvantage by being unable to access the opportunities digital access brings.
Greater Manchester Databank communication pack (Zip folder)
Greater Manchester Technology Fund
Updated: June 17 2022
Published: June 1 2022
This toolkit is to support partners sharing messaging on the Greater Manchester Technology Fund (GM Tech Fund).
The Greater Manchester Technology Fund provided schools and colleges with the technology needed in ‘at-home’ settings to continue their learning. The fund has now transitioned from an emergency response, to a long-term support scheme to help tackle digital exclusion in communities across Greater Manchester.
Greater Manchester Technology Fund Communications Toolkit (zip folder)
Pension Top Up campaign - phase two
Published 23/05/2022
Greater Manchester Ageing Hub and Greater Manchester Housing Providers (GMHP) have launched the second phase of the Pension Top Up campaign to encourage older people – or their loved ones – to check they are getting all that they are entitled to.
Research shows that estimated £70 million of Pension Credit is currently unclaimed in Greater Manchester with around 36,000 eligible recipients not claiming.
With the cost-of-living crisis, it’s so important that older residents don’t miss out what they are entitled to, including Attendance Allowance, Housing Benefit and Pension Credit, to help meet growing household bills.
This toolkit is designed to be used by local authorities, NHS organisations, VCSE organisations and others to promote the campaign, which includes a comms and engagement plan, social media assets and data packs.
No matter what resources or capacity you have to put into a campaign, this toolkit offers options for everyone to play their part. Our ask is that your organisation does your bit to support people during these very challenging times.
Pension Top Up campaign toolkit (Zip folder)
Greater Manchester Digital Inclusion Ambassador toolkit 2021
Published: 13/12/2021
The Greater Manchester Digital Inclusion Taskforce was established in December 2020 to bring together organisations from across Greater Manchester to collectively work together to fix the digital divide and support residents to get online.
To celebrate one year since the Greater Manchester Digital Inclusion Taskforce launched, this toolkit has been produced to help highlight our commitment in Greater Manchester and raise awareness of the work being done by the taskforce to tackle digital exclusion across Greater Manchester.
Greater Manchester Digital Inclusion Ambassador toolkit
International Day of Older Persons (IDOP) 2021
Published: September 28, 2021
On 1 October, Greater Manchester will be marking International Day of Older Persons (IDOP) and running a communications campaign under the theme, ‘Older and Greener: Tackling the climate emergency together in Greater Manchester’. The campaign is being coordinated by the Greater Manchester Ageing Hub at the Greater Manchester Combined Authority in partnership with local councils, Transport for Greater Manchester, Greater Manchester Housing Providers, Greater Sport, partner universities, older people's groups and the voluntary and community sector.
This toolkit is to support partners sharing messages to promote the campaign and includes a comms plan, social media assets and additional materials from partners.
IDOP campaign toolkit - Comms plan and graphics (Zip, 11.1MB)
IDOP campaign toolkit - Videos (WeTransfer link, external website)
IDOP materials from partners (WeTransfer link, external website)
IDOP inventory of content (Word, 69.9KB)
Working Well campaign September 2021
Published: September 27, 2021
GMCA's Education, Work and Skills team, is further raising awareness of Working Well - a family of services that embody Greater Manchester’s employment and health offer that have been commissioned to support people experiencing or are at risk of long-term unemployment.
Working Well is a core part of Greater Manchester’s employment and health agenda and is grounded in the principles laid out in the Work, Health and Disability policy paper ‘Improving Lives’. In short ‘good work is good for your health’.
Since its inception in 2014, Working Well programmes have supported 45,000 people and achieved 12,000 employment outcomes for individuals, with more than 20,000 people benefitting from the programme since the pandemic began.
Working Well campaign toolkit (WeTransfer link, external website)
Apprenticeships campaign August 2021
Published: August 16, 2021
GMCA's latest apprenticeships campaign will launch on August 17, 2021, focusing on small and medium sized enterprises (SMEs) and unemployed adults in Greater Manchester.
The first phase of the campaign aims to raise awareness of apprenticeships within SMEs, ensuring they know how to find information, realise the benefits, and secure apprentices within their workplace, ultimately increasing the number of apprenticeship roles being offered.
The second phase of the campaign will raise awareness of apprenticeships with unemployed adults, ensuring they know how to find information and feel able to apply for apprenticeships in Greater Manchester.
Apprenticeships campaign toolkit (Zip file)
Greater Manchester Homelessness Prevention Strategy consultation
Published: May 2021
In May 2021 GMCA launched a consultation on its draft Homelessness Prevention Strategy.
This strategy looks at how we prevent homelessness, as well as mitigating the risks of homelessness when they happen. Homelessness prevention should be about proactively building wellbeing and participation, as well as taking steps to respond effectively when people need help.
This toolkit contains assets to help promote the consultation and encourage people and organisations to complete the consultation on gmconsult.org.
The consultation closes on 26 June 2021.
Homelessness Prevention Strategy consultation toolkit (Zip file)
Greater Manchester violence reduction campaign - I am greater
Published: April 2021
In March 2021, we launched the first phase of a Greater Manchester-wide violence reduction campaign, aimed at young people.
Commissioned by the Greater Manchester Violence Reduction Unit, the campaign is aimed at young people aged 10-17, to help them achieve their aspirations in life and provide support to prevent them from getting involved in crime.
The ‘I am greater’ campaign is positive and has been developed with input from young people. It will also offer support to parents and carers to help young people get on well in life.
This toolkit is to support partners in sharing the initial launch of the campaign and includes a briefing note and social media assets.
I am greater campaign toolkit (zip)
Pension Top-Up campaign
Published 21/01/2021
Greater Manchester Ageing Hub is working with Greater Manchester Housing Providers (GMHP) to support a campaign to encourage take up of pension credit.
This toolkit is a simplified and shortened version of the work produced by GMHP. It is designed to be used by local authorities, NHS organisations, VCSE organisations and others who support the GM Ageing Hub. NB, this toolkit replaces an earlier version which contained an error.
Pension Credit campaign for GMCA partners (We Transfer link)
Keeping Well this Winter Toolkit
Published: 02/12/2020
This toolkit is to support partners sharing messages to promote the Keeping Well this Winter booklet.
The Ageing Hub and partners have produced a campaign to support older people who are not online with practical information to keep well this winter.
Keeping Well this Winter Communications Toolkit (zip file)
GMFRS Water Safety Campaign Toolkit
Published: 03/08/2020
This toolkit is to support partners in supporting Greater Manchester Fire and Rescue Service's (GMFRS) safety messages around the dangers of open water.
GMFRS launched its new campaign on Monday, July 27, 2020, which was supported by a number of partner organisations and family members involved in the campaign, however, the messages and materials can be used as and when required during hot spells of hot weather.
GMFRS Water Safety Campaign toolkit (zip file)
Vulnerability Communications Toolkit
Published: 02/06/2020
This toolkit is to support partners in amplifying Greater Manchester-wide messaging in relation to how we are working together to keep people safe, particularly those residents who are more at risk of domestic abuse, exploitation, and other crimes that affect the more vulnerable in our communities.
With families spending more time at home, there is an increased risk of incidents such as domestic abuse towards both children and adults. Support which has previously been in place has changed for many, and is potentially inaccessible for some.
The key audiences include victims and survivors, their families and friends and neighbours, children and young people who may be witnesses or perpetrators, and perpetrators themselves.
Thank you for your support.
Vulnerability Toolkit (zip file)
Local Full Fibre Network programme communications toolkit
Updated: 03/08/2022
This toolkit is to support partners sharing messaging on the Local Full Fibre Network programme (LFFN) in their localities.
In March 2020, we secured world-class digital infrastructure through biggest government full-fibre investment in the UK, through the appointment of Virgin Media Business up to 2,700km of new fibre optic broadband infrastructure will be delivered across the region. The £23.8M Local Full Fibre Networks Programme will connect more than 1,500 public sites across the city-region. In addition, some sites in Salford and Manchester will see their connectivity upgraded and a further 36 public sites will be connected through the innovative Tameside Cooperative, enhancing Greater Manchester’s position as a leading European digital city region.